Robertas
ONE OF THE MOST WELL KNOWN AND RESPECTED PIZZA INSTITUTIONS IN THE STATES AND ONE OF NEW YORK’S MOST CELEBRATED EATERIES, ROBERTAS IS NOT ONLY KNOWN FOR THEIR AMAZING FOOD BUT ALSO FOR THEIR AWESOME AND HIP MERCH. I WAS STOKED TO HAVE THE OPPORTUNITY TO DESIGN A SMALL CAPSULE COLLECTION OF HOODIES AND TEES FOR THEM. FOR THIS PROJECT I REACHED OUT TO FANTASY ARTIST NERDGORE TO ILLUSTRATE MY CONCEPT FOR AN “AZTEC / METAL” VIBE.
Aztec Priest
BASED ON A CARVED AZTEC SKULL AND FEATURING A PIZZA HEADDRESS, THROWING KNIFE CHEST DISPLAY, A ROBERTAS LOGO AMULET, RACCOON TAIL EPAULETS (THE RACCOON IS E UNOFFICIAL ROBERTAS MASCOT), FORKED TONGUE, STACKED EYES AND A HAND OF MAGICAL POWER.
Aztec Calendar
INSPIRED BY THE AZTEC MURALS AND ARTWORK ASSOCIATED WITH LOWRIDER CAR CULTURE FROM SOUTHERN CALIFORNIA. THIS IMAGE FEATURES A FOUR ARMED WARRIOR GOD CLUTCHING A MASKED WOMAN, STANDING ATOP A PILE OF GIANT SERPENTS AGAINST A BACKDROP OF A CRYSTAL EYED SKULL AND CRUMBLING STONE CALENDAR OF…PIZZA.
Aztec Sword + Shield
THE IDEA HERE WAS TO CREATE SOMETHING THAT HAD THE VIBE OF A LOGO ON AN NBA JERSEY (REFERENCING A CLASSIC KNICKS JERSEY DESIGN THAT ROBERTAS CARRIED FOR YEARS) BUT WAS STILL WITHIN THE AZTEC AESTHETIC REALM. FEATURING ANOTHER 4 EYED SKULL, MORE SNAKES, A SHIELD OF PIZZA AND A NOTCHED SWORD BASED ON AN ACTUAL AZTEC SWORD DESIGN.
