Empellon Al Pastor

A DIVE BAR / RESTAURANT CONCEPT LOCATED IN THE EAST VILLAGE OF MANHATTAN. I WAS TASKED WITH CREATING A LOGOTYPE AND REBRANDING THE BUSINESS FROM THE GROUND UP. GIVEN THAT AL PASTOR IS LOCATED IN THE FORMER EPICENTER OF PUNK ROCK MUSIC IN NEW YORK CITY I CHOSE TO DELIVER A CONCEPT THAT FOCUSED ON THE RAW AND EDGY AESTHETIC OF PUNK ROCK TYPOGRAPHY, ZINES AND FLIERS. I CREATED A 26 PAGE DIGITAL DECK OFFERING UP MY VISION AS WELL AS AN ASSORTMENT OF LOGOTYPE TREATMENTS AND VISUAL EXAMPLES. ONCE THIS WAS APPROVED BY OWNER ALEX STUPAK I PROCEEDED TO CRAFT THE REST OF THE ASSETS INCLUDING MENUS, SIGNAGE, POSTERS, STICKERS, APPAREL AND ANYTHING THAT REQUIRED A GRAPHIC OR A DESIGN.

IN 2022 ALEX RE-OPENED HIS EMPELLON AL PASTOR PROJECT AT THE POD HOTEL IN MIDTOWN MANHATTAN. I WAS TASKED WITH REBRANDING THE SPACE AND CONCEPT IN A WAY THAT CONNECTED TO THE DOWNTOWN LOCATION BUT WITH IT’S OWN UNIQUE FLAVOR. I DECIDED TO PULL FROM THE AESTHETICS OF 80s AND 90s SKATEBOARD GRAPHICS IN ORDER TO GIVE IT A FRESH YET RAW EDGE. HELLO NEON COLOR PALETTE!